Positioning

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POSITIONING

OBr.global works in the internationalization of medium-sized technology companies, startups and scaleups with a global vocation.

 

Since 1997, it has been working internationally to help companies with a focus on technology and innovation realize their commercial expansion, expanding their markets and their networks of relationships. In the early 2000s, it helped leading technology service companies execute their international development plans in the major North American, European and Asian markets. With an approach developed from the understanding of different business cultures and how they affect the desired result, OBr.global has executed several successful projects. From the adequacy of value proposition and message to channel recruitment and market positioning.

 

Since 2008, it coordinates one of the main projects to stimulate the internationalization of Brazilian technology-based Brazilian federal companies, Brasil IT +, managed by ApexBrasil and Softex. This project has won several international recognitions, and replicated by several other governments, such as Romania, Mexico, Costa Rica, Chile and Colombia.

 

OBr.global’s experience has helped it develop its own approach to accelerate internationalization called the “7-Step Journey”. There are 7 steps that companies must carry out successfully and that are vital for the consolidation of an international expansion plan:

 

Awareness > Preparation > Immersion > Acceleration > Traction > Maturation > Consolida

 

  • Awareness – Lecture “The world is already flat and now will flatten your backyard”
  • Preparation – Go Global Boot Camp
  • Immersion – Silicon Valley UX
  • Acceleration – Acelera 90
  • Traction – Velocity Brasil
  • Maturation – Brasil IT +
  • Consolidation – Subsidiary established

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The 7 Steps to Go Global