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PhD in Business Administration from Coppead-UFRJ (Ph.D.), Master in Business Administration from EBAPE-FGV, postgraduate in Digital Design from Infnet, specialist (MBA) in Marketing from Fundação Getúlio Vargas (FGV), graduated by the State University of Rio de Janeiro (UERJ) in Social Communication-RP.
He is a founding partner of the digital agencies Multicom and UM-digital, president of Abradi-RJ. He is also a consultant and instructor at Sebrae in the areas of Marketing, Innovation and Entrepreneurship, working at Empretec and in programs related to startups and entrepreneurship. He has been working with digital marketing, advertising and communication for over 15 years, working with brands from different ports and sectors. He also acts as a professional mentor for Startups, being CMO of Aceleradora ObrGlobal, Specialized in the Internationalization of Companies.
In the teaching activity, he is the coordinator of the MBA in Digital Transformation in the insurance market, an MBA professor at FGV, PUC and working in several universities in the country in postgraduate courses (Ibmec, Universidade Positivo, UVA, Cândido Mendes, Infnet, Senac among others). He is a consultant, speaker, professor and researcher in the field of digital marketing, entrepreneurship and international business.