Elaine Maurer

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Elaine Maurer

When critical business decisions require obtaining perspective from a difficult to reach audience DecisionPoint Research delivers the results you need. The value of obtaining feedback from the potential audience for your product or service can save your firm millions of dollars in misplaced investment. At DecisionPoint Research experts are able to draw valuable insights from customers, prospective customers and competitors that can be used to fine-tune the positioning of your product or service, enhance your negotiating strength in an acquisition, or illuminate strategic alternatives that were not previously considered.

 

Specialties: Market research, in-depth (executive) interviews, win-loss, buyer personas, customer journey mapping, customer satisfaction, customer experience, customer loyalty, user experience, competitive intelligence, new business development, new product and service assessment, acquisition due diligence, qualitative and quantitative research methodologies, questionnaire design, surveys, analysis of research data, translation into action plans, presentation of results to executive leadership. Specialization in healthcare, high technology, and industrial businesses. Domestic and international projects. Interviews in English and Spanish.